At last weeks SMX in Sydney, two SEO experts stumbled across flightcentre.com.au cloaking their pages. Those naughty people had been presenting the search engines with different content to what was actually on some of the pages. Apparently the situation is now rectified and I’m sure their SEO agency is fired, but what a PR disaster. To have all of your dirty work revealed live in front of an audience.
Find out more from one of the discoverers, Rand Fishkin of SEOmoz
Update: Flight Centre has posted a response and explanation on Neerav Bhatt’s blog here