How often do people click on first page search results?

Don’t scratch your head any more. iProspect has just released a study on all the meaty information you’ve been asking yourself. It’s no surprise to learn that people don’t go past the first page, but it is interesting to note that a whopping 68% of search engine users click on a result on the first page.

And 92% click on a result within the first three pages. If you’re not in the first three pages the only clients you’ll be getting are those 8% with lots of time on their hands – and we all know what a joy they are to work for…

The study is actually about blended search results, aka universal search and it’s obviously changed our tolerance for results. Now, 49% of users who don’t find what they are looking for on the first page change their search query. So rather than click through those extra 2 pages, they’ll just type something else in. Our desire to go deeper into the black hole (past the first three pages) has decreased from 22% in 2002 to 9% in 2008.

Do we really trust that each of the big three search engines are returning the best results on the first three pages?

I certainly don’t, this survey makes me want to dive into the black hole more often.

Make up your own mind by reading the report.

This entry was posted in Search. Bookmark the permalink.

Comments are closed.