Jill Whalen has finished another piece of her excellent “how to” series of articles at Talent Zoo. This one covers writing a killer title tag. I agree with all she says, and would add that after I’ve written my title tags I’ll do a quick search on Google for each of the keywords I’m targeting to compare my tag with those that appear on the first page. I want to make sure that whatever I can control to appear in the search results is more clickable than anyone else’s title tag and description.
Read Jill’s article here: http://www.talentzoo.com/website/columns/ColumnContent.aspx?Id=2140