Oh dear, The Daily Telegraph is writing about search engine optimisation. For you out of towners, The Tele is a lowbrow newspaper, which capitalises on sensational articles. This article appears in their “Business Owner” section and is verging on advertorial since it was written by a chappy who is director of a Sydney internet marketing agency.
Mmm, of course I am jealous that this chappy has got a heap of free advertising, but it’s rather disconcerting he forgot to mention when selecting a firm to carry out SEO, it’s important to see how they rank. In his case, I can’t see his firm in the Top 100 for:
SEO Sydney – we are number 3 11
search engine optimisation Sydney – we are number 9 4
search engine optimisation – we are number 69 (yes it’s the thorn in my side…) 25! Holy Toledo Batman!
SEO – we are number 33 30
organic search engine optimisation – we are number 3
natural search engine optimisation – we are number 5
Updated 24 July
His article is titled “Get noticed by Google” yet Google hasn’t noticed him.
search engine marketing 
internet marketing 
search engine optimization 
seo
Digital Finery Pty Ltd | Phone 1300 912 718
Hmm, not sure I agree with you on that.
Sure, he could spend months trying to compete with SEOs on their own turf by ranking for seo sydney or whatever.
Or he could spend 3 minutes calling up a friend at a newspaper, another 30 minutes writing an article for them and score three or four new customers.
It doesn’t make him incapable of good seo – it makes him a smart business person who knows how to allocate resources effectively. And frankly, finding a computer/seo geek who knows good business practice is a rare gem.