I’ve just read an article by Axandra, the people who make IBP the do-it-yourself SEO software. This article is a concise and easy way to explain to customers the different approaches needed in SEO depending on the level of competition. It also outlines the importance of links when trying to achieve a top ranking on a competitive term.
It reiterates the importance Google places on incoming links, so let me repeat again, if you want to go after a competitive keyword term then you better have a lot of high quality links. For help on link building visit our link building packages.
Enough talk, go and read the article.