Karen Thackston has just written a great post highlighting the value of article marketing and guest blogging. The essence of the article is that even if you don’t gain any SEO advantage of these two mediums, you still gain massive publicity that would have been difficult to achieve before the internet.
It’s a reminder that as online marketeers we shouldn’t forget the end result. Which is to grow the business. Read the article here
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Agreed, although there are many ways in which to promote your business. I’d say that the best two methods being promotional items and also internet marketing. I think with marketing, it is the size of the audience that a particular technique has. Every marketing method has its own advantages I guess.