Last week we launched Freedom for Living. The Freedom girls have been working really hard over the past few months putting together their motivational seminars and programs.
We helped pull it together with a sexy logo, web design and custom web development using our own open CMS, TagFactory. The site includes ecommerce for course bookings.

Launched a redesign – Alliance Landscape Group. The site was redesigned by our talented designer, Eva, and re-built by Peter in CMSMadeSimple.

We’ve just launched Socks for Living, a pure-play online retailer dedicated to socks.
The ecommerce development is in Magento with our own custom web design and killer SEO (really they ranked in the Top 10 for “buy socks online” in the first week and are still there!)

Who would have thought we’d be adding one of Google’s sites to the Hottest 100 Web Design Lists?
Google have created a lovely magazine layout of their quarterly publication aimed at their partners and advertisers. It is aimed at the UK audience, not sure if there is one for the US. It certainly looks English. The layout and style has a relaxed feel to it, large custom fonts, excellent use of white space and colourful illustrations. Outstanding web design by the big G!
Go and visit Think Quarterly
We’ve just launched Area Construction for Scott Salisbury Group. The site is a simple CMS site developed with open source CMSMadeSimple.
Industrial web design and flash animation was done by the talented BMD Studio in Adelaide.

Visit the site at www.areaconstruction.com.au
If you are designing a new website and show it to anyone I guarantee they will have an opinion on it. It could be as simple as “that logo needs to be bigger” or “that green doesn’t look right with the green in the footer” or bizarre like “Throw in a kitten, too. Everyone loves kittens!”
You need to visit UX Myths. Here are all of the myths you’ve probably heard before like “White space is wasted space” and “Accessibility is expensive and difficult” and very good reasons why these are just myths. UX Myths debunks many myths your clients and critics may have about your web design and will allow you to try and remove the emotion involved in web design.
My favourite: People always use your product the way you imagined they would. Getting your mum or dad to use the sites you build will open your eyes to how different generations navigate their way through the www.
We’ve just launched Tulp Kids, an ecommerce shop and brochure site selling designer European kids furniture.
Web design and Magento ecommerce development was all done in-house by Digital Finery. This shop was a lot of fun, with the aim on high-end design we got to keep the layout simple.
Visit the site at www.tulpkids.com
We’re often asked by clients about what information they need to include on their ecommerce website so we thought we’d post a link to a document produced by the Australian Government Treasury Department.
Ecommerce Guidelines and E-Commerce Checklist
In summary, the guidelines run through:
- Fair business practices
- Accessibility
- Disability access
- Advertising and marketing
- Engaging with minors
- Identifying your business
- Conclusion of contract
- Privacy
- Payment
- Security and authentication
- Internal complaint handling
- External dispute resolution
- Applicable law and reform
I say this every year, but this year it seems people are starting to agree with me. We are just so far behind the rest of the world when it comes to online retail, there’s still so much room for online stores to get in now and dominate.
We’ve already seen an increase in enquiries into development of online stores, with a lot of interest in Magento eCommerce. As Jack Aboutboul, the Community Engineer at Red Hat says,
“Magento is going to win the eCommerce software war, hands down. I’ve never seen another ecommerce platform well architected and well designed as Magento.”
The folks over at StartupSmart Daily have figures to make your head spin about the increased spend in Australian online retail. Read about online sales doubling from $16.9 billion to $33.3 billion over 6 years.
We’ve finally finished the transition of BlackMax Media to Digital Finery. If you are visiting this blog from BlackMax Media howdy!
New posts will be coming hard and fast next year.
Now it’s nearly time for Xmas so we will be giving ourselves a little break (as posting three items in one year is too challenging!).
Merry Christmas and blog you next year!