Web analytics track the behaviour of visitors to your website. Analytics provides information so we can optimise your website for increased conversions and sales.

Step 1: Define what we want the visitor to do

We start by setting up a goal, such as completing a contact form or making a sale. Then we set up a funnel on how to achieve that goal.

Step 2: Increase website conversion rate

The average conversion rate is 3%, however this rate varies greatly between industries. We look at a range of factors such as how customers navigate through your website and what keywords convert most frequently to maximise your website for higher conversions.

Step 3: Test, repeat, test, repeat, test, repeat

Websites with high conversion rates continually repeat this process. We don't guess what will work better, we test what will work better.

We use a variety of tools like Google Website Optimiser and Heatmapping software to see what your visitors are up to.