It reiterates the importance Google places on incoming links, so let me repeat again, if you want to go after a competitive keyword term then you better have a lot of high quality links. For help on link building visit our link building packages.

Enough talk, go and read the article.

It’s a reminder that as online marketeers we shouldn’t forget the end result. Which is to grow the business. Read the article here

It really is SEO 101, but it’s a great lesson to new website owners that there is no substitute for a quality website when it comes to chasing a high search engine position.

Download the Search Engine Optimisation Starter Guide here.

Those mischievous chaps over at SEO Black Hat have written about Google’s black hole. A very real phenomena that happens frequently. It’s not what you think either, not about being page 1 one day and no-where to be found the next, although that too happens a lot. No, this is about the power of authority sites and how they dominate 70% of the top rankings.

Read the article here http://seoblackhat.com/2008/09/08/black-hole-seo/

Read Jill’s article here: http://www.talentzoo.com/website/columns/ColumnContent.aspx?Id=2140

From these first two articles, it looks like you will be able to SEO like a pro once you’ve read all her articles.

So far there’s:

Part One – Hunting for Keyword Phrases

Part Two – Creating a Keyword Phrase Map

And if you want to listen to Jill, you can download her podcasts on the emarketing talkshow

Actually you should, she sounds nothing like you’d expect from her photos. It’s like listening to your 8 year old niece talk about SEO…

So I went to my competitor’s home page to have a look at his site without the style sheet. It looked really good. But it wasn’t using the same copy that Me as a human saw from the home page…

Here’s what their page looks like without the stylesheet: Obviously without the blur – and no, I do not have a hangover.

And here’s their offending code:

/* HEADINGS (HIDDEN) */

H1 {margin:245px 18px 0 18px;

padding:0;

text-indent:-9999px;

font-size:1px;

line-height:1px;

overflow:hidden;

}

/*HEADINGS (HIDDEN) END*/

The way they’ve linked their style sheets makes me think Google can’t index them. “Headings (Hidden)” -isn’t that just like waving a red flag, jumping up and down and launching mini missiles?

<style type=”text/css“>

@import url(‘Styles/DropDown.css’);

@import url(‘Styles/Home.css’);

@import url(‘Styles/TabbedContent.css’);

</style>
This is one of the country’s leading online marketing/seo agencies that recently sold a considerable share to an overseas investor…. Is this really how we have to play this game? Shame on you Online Marketing Agency, shame.

Rule of the day: Sometimes you shouldn’t share all your secrets as your competitors might use them against you.

With new social websites popping up every day, as an SEO, it is hard to keep your finger on the pulse. Social websites can be super ways of giving link love and creating a buzz about your business or website. So I thought I’d share this link with you from iMedia. They’ve unveiled some social sites I’ve not heard of before, although mostly they seem to be a spin-off of Facebook or Second Life only better. I don’t get Second Life and I still can’t understand why Telstra poured all their money into a location that appears to have less than one visitor per hour, as Australia only has 3000 registered users on Second Life – do you really think they want to hang out with their ‘favourite’ ISP???

So, here is the link http://www.imediaconnection.com/content/16028.as.

Be warned, if you get trapped in a Facebook-like time vortex you only have yourself to blame.

Mmm, of course I am jealous that this chappy has got a heap of free advertising, but it’s rather disconcerting he forgot to mention when selecting a firm to carry out SEO, it’s important to see how they rank. In his case, I can’t see his firm in the Top 100 for:

SEO Sydney – we are number 3 11
search engine optimisation Sydney – we are number 9 4
search engine optimisation – we are number 69 (yes it’s the thorn in my side…) 25! Holy Toledo Batman!
SEO – we are number 33 30
organic search engine optimisation – we are number 3
natural search engine optimisation – we are number 5
Updated 24 July

His article is titled “Get noticed by Google” yet Google hasn’t noticed him.

search engine marketing internet marketing search engine optimization seo